If there is one huge thing that most dancers lack, it's marketing sense. Less than 20 minutes from my house an international hip hop festival was planned and executed over this past weekend. Did I know about it? Nope. It was a huge, groundbreaking event, yet I didn't see anything on the TV news, in the newspapers, on posters or anywhere else. Needless to say, we didn't attend the event ... which we would have attended if we had known it existed.
Ok. Here it is. For those of you who don't know .... there is something called a press release. You send it to all media organizations, TV, radio, newpapers, etc. They, in turn, print the press release (or follow up by putting a reporter on the idea), then they print the information about your event for free. Sometimes, yes, you have to do follow up calls after sending a press release, but making sure enough news organization receive it is the first step. A groundbreaking event is sure to make the news ... somewhere.
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